Recommended book: Marketing Ethics & Society by Eagle, Lynne E

Marketing Ethics & Society by Eagle, Lynne E

Marketing Ethics & Society by Eagle, Lynne E

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Publication Year: 2015
Format: Paperback Language: English
ISBN:

9781446296622

EAN:

9781446296622

Marketing Ethics & Society by Eagle, Lynne E

Product Details

Synopsis
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as: ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle Marketing, while essential to organisational success, is not without its criticisms. These range from fostering materialism and unsustainable consumption patterns. Advertising to young and vulnerable consumers, promoting potentially harmful products, overlooking cross-cultural issues, to using deception to improve sales, and so on. This book examines these ethical issues faced by marketers and explores potential strategies they can employ reflectively in response to them. The book is accompanied by a companion website including powerpoint slides, multiple choice questions and links to free sage journal articles appropriately selected per chapter by the authors. The book is appropriate for all marketing students, scholars and practitioners, and particularly those taking courses in the areas of marketing ethics, marketing and society, not-for-profit marketing and social marketing. Book jacket.

Product Identifiers
ISBN-10 1446296628
ISBN-13 9781446296622
eBay Product ID (ePID) 223751540

Key Details
Number Of Pages 320 pages
Format Paperback
Publication Date 2015-10-29
Language English
Publisher SAGE Publications, Limited
Publication Year 2015

Additional Details
Copyright Date 2015
Illustrated Yes

Dimensions
Height 0.6 In.
Width 7.3 In.
Length 9.1 In.

Target Audience
Group College Audience

Classification Method
LCCN 2014-959145
LC Classification Number HF5415
Dewey Decimal 174.96588
Dewey Edition 23

Contributors
Edited by Lynne Eagle, Stephan Dahl

Reviews
In this fantastic addition to the field of marketing ethics Eagle and Dahl set out and explore the broad range of ethical challenges that face the marketing profession today. This book is one that I will be recommending to practitioners, academics and students as the go-to resource for an up-to-date and comprehensive review of how and why ethical considerations sit at the heart of modern marketing practice. Marketing Ethics & Society offers readers broad coverage of ethical issues in marketing practice today. The end-of-chapter mini-cases help crystalize ethical issues as they are encountered by firms. The authors impressively combine a practice perspective with the best scholarly research in marketing and ethics Modern and contemporary views of issues and impacts of marketing on society. A storehouse of thought provoking, mind opening discussion and literature. This book and its companion website are extremely valuable informational, educational and reflective tools. The primary authors and their colleagues who have made this volume offer important questions about marketing in today’s world with an emphasis on meaning, purpose, consequences and possibilities. I can easily imagine students and other readers taking what they learn from this book and helping to push the horizons of marketing – not in the sense of expanding markets but rather in ways that make the profession and the institution fully engaged with the enormous challenges facing contemporary societies, economies and the planet.

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