Recommended book: Marketing Essentials [Glencoe]

Marketing Essentials [Glencoe]

Marketing Essentials [Glencoe]

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Item specifics


Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Edition Number: 4
Format: Hardcover Language: English




Marketing Essentials [Glencoe]

Product Details

Marketing Essentials is the top selling book in marketing education because it’s clear, it’s comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they’ve learned.

Product Identifiers
ISBN-10 0078612578
ISBN-13 9780078612572
eBay Product ID (ePID) 102815585

Key Details
Author Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese
Number Of Pages 853 pages
Edition Description Student Edition of Textbook
Format Hardcover
Publication Date 2005-04-01
Language English
Publisher Glencoe/McGraw-Hill
Publication Year 20050000

Additional Details
Edition Number 4
Copyright Date 2006
Illustrated Yes

Weight 72.6 Oz
Height 1.4 In.
Width 8.6 In.
Length 11.2 In.

Target Audience
Group Trade

Price: Only $6.70

Ends on: Ended

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