Recommended book: Marketing Demystified Anselmo, Donna VeryGood

Marketing Demystified Anselmo, Donna VeryGood

Marketing Demystified Anselmo, Donna VeryGood

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Item specifics

Condition:

Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Publication Year: 2010
Format: Paperback Language: English
MPN:

0071713913

ISBN:

9780071713917

EAN:

9780071713917

Marketing Demystified Anselmo, Donna VeryGood

Product Details

Synopsis
Master the essentials of marketingthe quick and easy wayThe purpose of marketing is simple: attract customers who purchase your product. The process, however,isn’tso easy. It involves everything from advertising, publicity, and planning to Internet strategies, database management, and product design.EnterMarketing Demystified. Addressing every step of the process in plain English, it explains how to cultivate basic brand awareness and develop an integrated approach using a number of different marketing tools. This easy-to-understand guide provides: Expansive coverage of the 4 “P”s of Marketing: product, price, place, and promotion Tactics for organizing a research-driven marketing campaign Strategies for leading your own marketing team Techniques for branding, managing, and packaging a product Practice exercises and quizzes for testing your knowledge Case studies illustrating how marketers operate in the real worldSimple enough for a novice but challenging enough for a veteran marketing manager,Marketing Demystifiedis the most thorough and simple shortcut to decoding key marketing concepts and principles. The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn’t so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. EnterMarketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam,Marketing DeMystifiedis the fuel you need to power up your marketing machine and start producing results.This fast and easy guide covers: Marketing’s four Ps . . . plus threeplanning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failuresSimple enough for a novice or student, but challenging enough for a veteran marketing manager,Marketing DeMystifiedis the most thorough and simple shortcut todecoding key marketing concepts and principles.

Product Identifiers
ISBN-10 0071713913
ISBN-13 9780071713917
eBay Product ID (ePID) 80028743

Key Details
Author Donna Anselmo
Number Of Pages 400 pages
Series Demystified
Format Paperback
Publication Date 2010-08-16
Language English
Publisher McGraw-Hill Companies, The
Publication Year 2010

Additional Details
Copyright Date 2010
Illustrated Yes

Dimensions
Weight 23.9 Oz
Height 0.9 In.
Width 7.4 In.
Length 9.3 In.

Target Audience
Group Trade

Classification Method
LCCN 2010-283375
LC Classification Number HF5415
Dewey Decimal 658.8
Dewey Edition 22

Price: Only $6.99

Ends on: Ended

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