Recommended book: Marketing by Grewal, Dhruv, Levy, Michael

Marketing by Grewal, Dhruv, Levy, Michael

Marketing by Grewal, Dhruv, Levy, Michael

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Item specifics

Condition:

Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Edition Number: 4
Language: English Publication Year: 2013
Format: Hardcover ISBN:

0078029007

EAN:

9780078029004

Marketing by Grewal, Dhruv, Levy, Michael

Product Details

Synopsis
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Product Identifiers
ISBN-10 0078029007
ISBN-13 9780078029004
eBay Product ID (ePID) 159905456

Key Details
Author Dhruv Grewal, Michael Levy
Number Of Pages 768 pages
Format Hardcover
Publication Date 2013-01-03
Language English
Publisher McGraw-Hill Higher Education
Publication Year 2013

Additional Details
Edition Number 4
Copyright Date 2014
Illustrated Yes

Dimensions
Weight 63 Oz
Height 1.4 In.
Width 9.8 In.
Length 11.2 In.

Target Audience
Group College Audience

Classification Method
Dewey Decimal 658.8
Dewey Edition 23

Price: Only $13.09

Ends on: Ended

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