Recommended book: Marketing : A Managerial Approach by Swift; Cunningham

Marketing : A Managerial Approach by Swift; Cunningham

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Item specifics

Publication Year: 1987 Publisher: Cengage South-Western
Language: English Weight: 1.1 lbs
Format: Hardcover Product Group: Book
Binding: Hardcover IsTextBook: Yes
Author: Swift; Cunningham ISBN:

9780538191104

EAN:

9780538191104

Marketing : A Managerial Approach by Swift; Cunningham

About this product

Synopsis
This text stresses planning and decision making for marketing managers. This-four colour revision has been thoroughly researched and includes both traditional theory and contemporary topics. Each chapter contains a comprehensive end-of-chapter case.

Product Identifiers
ISBN-10 0538191104
ISBN-13 9780538191104
eBay Product ID (ePID) 2036987

Key Details
Author Cunningham, Swift
Format Hardcover
Publication Date 1987-01-01
Language English
Publisher Cengage South-Western
Publication Year 1987

Additional Details
Edition Number 2

Classification Method
LCCN 86-060260
LC Classification Number HF5415.C795 1987
Dewey Decimal 658.8
Dewey Edition 19

Price: Only $5.78

Ends on: Ended

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