Recommended book: Marketing 2014 by William M. Pride and Ferrell (2013, Paperback)

Marketing 2014 by William M. Pride and Ferrell (2013, Paperback)

Marketing 2014 by William M. Pride and Ferrell (2013, Paperback)

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Item specifics


Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Edition Number: 17
Format: Paperback Language: English
Publication Year: 2014 ISBN:


Marketing 2014 by William M. Pride and Ferrell (2013, Paperback)

About this product

Product Information
Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac Student Collections

Product Identifiers
Publisher Cengage South-Western
ISBN-10 1133939252
ISBN-13 9781133939252
eBay Product ID (ePID) 117300008

Product Key Features
Format Paperback
Language English

Weight 55.3 Oz
Width 8.4in.
Height 1.3in.
Length 10.8in.

Additional Product Features
Publication Year 20130000
Copyright Date 2014
Author Ferrell, William M. Pride
Edition Number 17
Number of Pages 832 Pages
Lc Classification Number Hf5415.P658 2014
Publication Date 2013-01-10

Price: Only $11.49

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