Recommended book: Managing Services Marketing : Text and Readings by K. Douglas Hoffman and John E

Managing Services Marketing : Text and Readings by K. Douglas Hoffman and John E

Managing Services Marketing : Text and Readings by K. Douglas Hoffman and John E

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Item specifics

Format: Hardcover Subject: Business & Economics
Publication Year: 1998 Topic: Marketing
Language: English Educational Level: College
Product Type: Textbook ISBN:

9780030225192

Managing Services Marketing : Text and Readings by K. Douglas Hoffman and John E

About this product

Product Information
Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services marketing.

Product Identifiers
Publisher Cengage South-Western
ISBN-10 0030225191
ISBN-13 9780030225192
eBay Product ID (ePID) 18616

Product Key Features
Format Hardcover
Publication Year 1998
Language English

Dimensions
Weight 42.1 Oz
Width 7.4in.
Height 0.8in.
Length 9.7in.

Additional Product Features
Dewey Edition 21
Table of Content Part I The Basic Building Blocks. Chapter 1- The Service Revolution. Chapter 2- Understanding the Service Consumer. Chapter 3- Understanding the Service Operation. Chapter 4- Understanding the Service Worker Part II Configuring the Service Firm. Chapter 5- The Service Operations. Chapter 6- The Physical Setting. Chapter 7- The Service Employees. Chapter 8- Communications Strategy. Chapter 9- Pricing Policy. Part III Competing as a Service Firm. Chapter 10- Competing as a Service Firm: Generic Competitive Strategies. Chapter 11- Customer Satisfaction System. Chapter 12- Service Recovery. Chapter 13- The Customer Retention System. Chapter 14- Competing as a Service Firm: Service Quality.
Illustrated Yes
Dewey Decimal 658.8
Age Level College Audience
Copyright Date 1999
Author John E. G. Bateson, K. Douglas Hoffman
Edition Number 4
Number of Pages 250 Pages
Lc Classification Number Hd9980.5.B38 1999
Lccn 98-073895

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