Recommended book: LEGENDARY BRANDS…Create a Winning Marketing Strategy by Laurence Vincent

LEGENDARY BRANDS...Create a Winning Marketing Strategy by Laurence Vincent

LEGENDARY BRANDS…Create a Winning Marketing Strategy by Laurence Vincent

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Format: Hardcover
Subject: Business & Economics Publication Year: 2002
Special Attributes: Dust Jacket Language: English
ISBN:

9780793155606

LEGENDARY BRANDS…Create a Winning Marketing Strategy by Laurence Vincent

About this product

Product Information
Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and “stories” and, in the process, claim a unique niche in the marketplace. Author Laurence Vincent has been a keen observer and a frontline player in developing the brand stories of so many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy he applies the theory to specific brand issues. From the frank comments offered by leading brand managers, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.

Product Identifiers
Publisher Kaplan Publishing
ISBN-10 0793155606
ISBN-13 9780793155606
eBay Product ID (ePID) 2240264

Product Key Features
Format Book, Hardcover
Publication Year 2002
Language English

Dimensions
Weight 20 Oz
Width 7.3in.
Height 0.6in.
Length 8.9in.

Additional Product Features
Dewey Edition 21
Illustrated Yes
Dewey Decimal 658.8/27
Copyright Date 2002
Author Laurence Vincent
Number of Pages 325 Pages
Lc Classification Number Hd69.B7v563 2002
Publication Date 2002-09-18
Lccn 2002-012222

Price: Only $13.97

Ends on: Ended

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