Recommended book: Internal Marketing: Directions for Management Paperback Book The Fast Free

Internal Marketing: Directions for Management Paperback Book The Fast Free

Internal Marketing: Directions for Management Paperback Book The Fast Free

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Publication Year: 2000
Format: Paperback Language: English
ISBN:

9780415213189

EAN:

9780415213189

Internal Marketing: Directions for Management Paperback Book The Fast Free

Product Details

Synopsis
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications. This work represents a much-needed resource of the current state-of-the-art’ research and conceptual development in internal marketing. Comprising theoretical and empirical work, and case studies based on a wide range of sector and industry applications, this work themes and issues, including: social model of marketing; human resource management perspective; marketing and service management; quality management organizational development; corporate identity, image and reputation; and corporate communication.

Product Identifiers
ISBN-10 0415213185
ISBN-13 9780415213189
eBay Product ID (ePID) 1660689

Key Details
Author Richard J. Varey
Number Of Pages 336 pages
Format Paperback
Publication Date 2000-10-19
Language English
Publisher Routledge
Publication Year 2000

Additional Details
Copyright Date 2000
Illustrated Yes

Dimensions
Weight 18.8 Oz
Height 1 In.
Width 6.2 In.
Length 9.2 In.

Target Audience
Group College Audience

Classification Method
LCCN 00-022193
LC Classification Number HF5415.13.I577 2000
Dewey Decimal 658.8/02
Dewey Edition 21

Contributors
Edited by Barbara Lewis, Richard Varey

Price: Only $7.81

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