Recommended book: Integrated Marketing Communication: Creative Strategy from Idea to Implementati

Integrated Marketing Communication: Creative Strategy from Idea to Implementati

Integrated Marketing Communication: Creative Strategy from Idea to Implementati

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Item specifics

Condition:

Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Publication Year: 2007
Format: Paperback Language: English
ISBN:

9780742529649

EAN:

9780742529649

Integrated Marketing Communication: Creative Strategy from Idea to Implementati

About this product

Synopsis
A newer edition of this book is available. See the new edition’s page at the following address: https: //rowman.com/ISBN/9781442221222 Robyn Blakeman’s Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This student-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches.”

Product Identifiers
ISBN-10 0742529649
ISBN-13 9780742529649
eBay Product ID (ePID) 57063977

Key Details
Author Robyn Blakeman
Number Of Pages 280 pages
Format Paperback
Publication Date 2007-04-16
Language English
Publisher Rowman & Littlefield Publishers, Incorporated
Publication Year 2007

Additional Details
Copyright Date 2007
Illustrated Yes

Dimensions
Weight 17.1 Oz
Height 0.6 In.
Width 7.6 In.
Length 9.3 In.

Target Audience
Group Trade

Classification Method
LCCN 2006-033879
LC Classification Number HF5415.123B557 2007
Dewey Decimal 658.8/02
Dewey Edition 23

Reviews
Finally, there is a textbook that explores the vast power of the brand and the role of integrated marketing communications in building brand equity. Blakeman’s book puts it all together. It is well organized, clearly written, and offers the reader the creative tools to implement IMC.

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