Recommended book: Integrated Advertising, Promotion and Marketing Communications (5th Edition) by

Integrated Advertising, Promotion and Marketing Communications (5th Edition) by

Integrated Advertising, Promotion and Marketing Communications (5th Edition) by

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Item specifics

Condition:

Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Edition Number: 5
Format: Paperback Language: English
ISBN:

9780132538961

EAN:

9780132538961

Integrated Advertising, Promotion and Marketing Communications (5th Edition) by

Product Details

Synopsis
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to Understand The process and benefits of successful IMC campaigns.

Product Identifiers
ISBN-10 0132538962
ISBN-13 9780132538961
eBay Product ID (ePID) 99593780

Key Details
Author Donald Baack, Kenneth E. Clow
Number Of Pages 464 pages
Edition Description Revised
Format Paperback
Publication Date 2010-12-27
Language English
Publisher Prentice Hall PTR
Publication Year 20100000

Additional Details
Edition Number 5
Copyright Date 2012

Dimensions
Weight 30.9 Oz
Height 0.6 In.
Width 8.4 In.
Length 10.7 In.

Target Audience
Group College Audience

Classification Method
LCCN 2010-044390
LC Classification Number HF5415.123.C58 2012
Dewey Decimal 658.8/02
Dewey Edition 23

Price: Only $16.85

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