Recommended book: Improve Your Marketing to Grow Your Business: In… by Saperstein, Jeff Hardback

Improve Your Marketing to Grow Your Business: In... by Saperstein, Jeff Hardback

Improve Your Marketing to Grow Your Business: In… by Saperstein, Jeff Hardback

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Publication Year: 2007
Format: Hardcover Language: English
ISBN:

9780132331593

EAN:

9780132331593

Improve Your Marketing to Grow Your Business: In… by Saperstein, Jeff Hardback

Product Details

Synopsis
“Marketing is part art and part science. The ‘art era’ was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer.Improve Your Marketing to Grow Your Businessshows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing CanSystematicallyDrive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today’s top marketing innovatorsincluding Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing cansystematicallydrive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages thefullbenefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does’Šleverage technology to identify breakthrough opportunities and marketable innovations’Šlearnfaster,actfaster, and drive maximum value from every marketing investment you make. How to engineer marketing, from concept to practical application, to ignite or reignite sustained growth. bull; Marketing is no longer a function, but a core competence. This book will show companies how to re-engineer their marketing to get growth from every dollar of marketing investment. bull; Includes real-world stories from Procter and Gamble, Jack Daniels, Wachovia Bank, Hyatt, and Gillette. bull; Explains how companies can re-engineer their thinking, and more importantly, their practices.

Product Identifiers
ISBN-10 0132331594
ISBN-13 9780132331593
eBay Product ID (ePID) 61054421

Key Details
Author Hunter Hastings, Jeff Saperstein
Number Of Pages 256 pages
Format Hardcover
Publication Date 2007-09-28
Language English
Publisher Wharton School Publishing
Publication Year 2007

Additional Details
Copyright Date 2008

Dimensions
Weight 15.6 Oz
Height 0.9 In.
Width 6.3 In.
Length 9.2 In.

Target Audience
Group Trade

Classification Method
LCCN 2007-018533
LC Classification Number HF5415.13.H3654 2008
Dewey Decimal 658.8
Dewey Edition 22

Table Of Content
Acknowledgments About the Author Foreword Preface Introduction Part I: Foundation Principles and Building Blocks of the New Marketing Capability Chapter 1: Open Your Mind to the New Marketing Chapter 2: Four Principles Supporting the New Marketing Capability Chapter 3: Building Blocks of the New Marketing Capability Chapter 4: Translating Insights into Innovation for Brand Financial Growth Chapter 5: Measuring Consumer Engagement Part II: Dispatches from the Leading Edge of the New Marketing Chapter 6: Integration of Technology and Marketing Chapter 7: Open Innovation and New product Development Through Communities of Practice Chapter 8: Brand Building Through Global Brand Growth Chapter 9: Growth Through Brand Portfolio and Risk Management Chapter 10: Insights-Led Brand Building in Technology Chapter 11: Marketing Knowledge Centers Chapter 12: The New CMO Part III: How to Get It Done Chapter 13: Managing Information Chapter 14: Metrics and Building the Culture of Accountability Chapter 15: Communities of Practice for Consumer Connection and Open Innovation Chapter 16: Empowering Change from the Top Down

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