Recommended book: High Visibility: Making and Marketing of Celebrities by etc. Hardback Book The

High Visibility: Making and Marketing of Celebrities by etc. Hardback Book The

High Visibility: Making and Marketing of Celebrities by etc. Hardback Book The

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Item specifics

Condition:

Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Publication Year: 1997
Format: Hardcover Language: English
ISBN:

9780844234489

EAN:

9780844234489

High Visibility: Making and Marketing of Celebrities by etc. Hardback Book The

Product Details

Product Identifiers
ISBN-10 0844234486
ISBN-13 9780844234489
eBay Product ID (ePID) 749370

Key Details
Author Irving Rein, Martin Stoller, Philip Kotler
Number Of Pages 368 pages
Format Hardcover
Publication Date 1997-01-11
Language English
Publisher McGraw-Hill Companies, The
Publication Year 1997

Additional Details
Copyright Date 1997
Illustrated Yes

Dimensions
Weight 1 Oz
Height 1.2 In.
Width 6.3 In.
Length 9.2 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 97-017534
LC Classification Number HM263.R366 1997
Dewey Decimal 659
Dewey Edition 21

Table Of Content
Sculpting the Image * The Visibility Premium * The Celebrity Industry * Marketing Celebrities * Celebrity Sectors and Hierarchies * Celebrity Consumers: Watchers, Seekers, Collectors, Fans, and Insiders * The Building Blocks of Transformation * The Techniques of Transformation *Delivering the Image * Publicity: The Voice of Visibility * Sustaining Celebrity

Price: Only $6.10

Ends on: Ended

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