Recommended book: Heritage Marketing by Misiura, Shashi Paperback Book The Fast Free Shipping

Heritage Marketing by Misiura, Shashi Paperback Book The Fast Free Shipping

Heritage Marketing by Misiura, Shashi Paperback Book The Fast Free Shipping

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Publication Year: 2005
Format: Paperback Language: English
ISBN:

9780750663182

EAN:

9780750663182

Heritage Marketing by Misiura, Shashi Paperback Book The Fast Free Shipping

Product Details

Synopsis
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The ‘heritage industry’ and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.

Product Identifiers
ISBN-10 0750663189
ISBN-13 9780750663182
eBay Product ID (ePID) 45951535

Key Details
Author Shashi Misiura
Number Of Pages 296 pages
Format Paperback
Publication Date 2005-11-17
Language English
Publisher Routledge
Publication Year 2005

Additional Details
Copyright Date 2006
Illustrated Yes

Dimensions
Weight 20.4 Oz
Height 0.6 In.
Width 7.4 In.
Length 9.6 In.

Target Audience
Group Scholarly & Professional

Classification Method
LC Classification Number CC135
Dewey Decimal 363.69
Dewey Edition 22

Table Of Content
Introduction to the concept of Heritage; The heritage experience, UK and international; Natural and cultural heritage; Heritage marketing and tourism; Heritage marketing; Heritage marketing management; Heritage marketing and education; Conclusions, cases and the future.

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