Recommended book: Global Marketing: Contemporary Theory, Practice, and Cases by Alon, Ilan, Jaffe

Global Marketing: Contemporary Theory, Practice, and Cases by Alon, Ilan, Jaffe

Global Marketing: Contemporary Theory, Practice, and Cases by Alon, Ilan, Jaffe

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Item specifics

Condition:

Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Language: English
Format: Paperback ISBN:

9780078029271

EAN:

9780078029271

Global Marketing: Contemporary Theory, Practice, and Cases by Alon, Ilan, Jaffe

About this product

Synopsis
Hailing from America, Europe and the Middle East, the authors of “Global Marketing” provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

Product Identifiers
ISBN-10 0078029279
ISBN-13 9780078029271
eBay Product ID (ePID) 113167638

Key Details
Author Eugene Jaffe, Ilan Alon, Vianelli
Number Of Pages 624 pages
Format Paperback
Publication Date 2012-02-07
Language English
Publisher McGraw-Hill Companies, The
Publication Year 20120000

Additional Details
Copyright Date 2013
Illustrated Yes

Dimensions
Weight 37.4 Oz
Height 0.9 In.
Width 9.3 In.
Length 10 In.

Target Audience
Group College Audience

Classification Method
LCCN 2011-042361
LC Classification Number HF1416.A47 2013
Dewey Decimal 658.8/4
Dewey Edition 23

Price: Only $3.49

Ends on: Ended

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