Recommended book: Foundations of Marketing by Pride, William M., Ferrell, O. C.

Foundations of Marketing by Pride, William M., Ferrell, O. C.

Foundations of Marketing by Pride, William M., Ferrell, O. C.

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Edition Number: 6
Language: English Publication Year: 2014
Format: Paperback ISBN:

128542977X

EAN:

9781285429779

Foundations of Marketing by Pride, William M., Ferrell, O. C.

Product Details

Synopsis
‘Foundations of Marketing’ covers ‘hot’ marketing topics, including ethics, e-marketing and consumer relationship management. Opening vignettes, boxes and cases throughout the text help make the content real and relevant to students. Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

Product Identifiers
ISBN-10 128542977X
ISBN-13 9781285429779
eBay Product ID (ePID) 168320377

Key Details
Author O. C. Ferrell, William M. Pride
Number Of Pages 576 pages
Format Paperback
Publication Date 2014-01-13
Language English
Publisher Cengage Learning
Publication Year 2014

Additional Details
Edition Number 6
Copyright Date 2015

Dimensions
Weight 40 Oz
Height 0.8 In.
Width 8.6 In.
Length 10.9 In.

Target Audience
Group College Audience

Classification Method
Dewey Decimal 658.8
Dewey Edition 22

Price: Only $5.35

Ends on: Ended

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