Recommended book: E-Marketing : Theory and Application, Paperback by Dann, Stephen; Dann, Susan…

E-Marketing : Theory and Application, Paperback by Dann, Stephen; Dann, Susan...

E-Marketing : Theory and Application, Paperback by Dann, Stephen; Dann, Susan…

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2011
Format: Paperback Language: English
ISBN:

9780230203969

EAN:

9780230203969

E-Marketing : Theory and Application, Paperback by Dann, Stephen; Dann, Susan…

About this product

Synopsis
A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more. Combining academic rigour and practical application, E-Marketing brings togethera theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.” Over 30 million online UK customers are just a click away. Using a mix of academic rigour and practical application, the authors introduce the reader to the latest conceptual frameworks, high’impact tools and techniques to develop a winning e-marketing strategy.

Product Identifiers
ISBN-10 0230203965
ISBN-13 9780230203969
eBay Product ID (ePID) 102912903

Key Details
Author Stephen Dann, Susan Dann
Number Of Pages 420 pages
Format Paperback
Publication Date 2011-01-11
Language English
Publisher Palgrave Macmillan
Publication Year 2011

Additional Details
Number of Volumes 1 vol.
Copyright Date 2011
Illustrated Yes

Dimensions
Weight 39.9 Oz
Height 1 In.
Width 7.4 In.
Length 9.8 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2010-053339
LC Classification Number HD28-70HF5415.1265
Dewey Decimal 658.8/72
Dewey Edition 22

Reviews
“The topics are organised in a clear and coherent way … the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.”–Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, Bangor, UK “The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.”–Alan Charlesworth, University of Sunderland, UK ‘The topics are organized in a clear and coherent way…the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.’ – Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, UK ‘The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.’ – Alan Charlesworth, University of Sunderland, UK “The topics are organised in a clear and coherent way… the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.”–Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, Bangor, UK “The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.”–Alan Charlesworth, University of Sunderland, UK “The topics are organised in a clear and coherent way… the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.”–Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, Bangor, UK “The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.”–Alan Charlesworth, University of Sunderland, UK

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