Recommended book: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Custo

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Custo

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Custo

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Format: Paperback
Publisher: HarperCollins Publication Year: 1995
Language: English ISBN:

9780887307171

EAN:

9780887307171

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Custo

About this product

Product Information
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace. Book jacket.

Product Identifiers
Publisher HarperCollins
ISBN-10 0887307175
ISBN-13 9780887307171
eBay Product ID (ePID) 750752

Product Key Features
Format Book, Paperback
Publication Year 1995
Language English

Dimensions
Weight 6.4 Oz
Width 5.1in.
Height 1.1in.
Length 8.1in.

Additional Product Features
Dewey Edition 21
Foreword by Regis Mckenna
Dewey Decimal 658.8
Copyright Date 1995
Author Geoffrey A. Moore
Number of Pages 240 Pages
Publication Date 1995-08-01
Lccn 98-055078

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