Recommended book: Copywriting : Successful Writing for Design, Advertising and Marketing by…

Copywriting : Successful Writing for Design, Advertising and Marketing by...

Copywriting : Successful Writing for Design, Advertising and Marketing by…

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Publication Year: 2009
Format: Paperback Language: English
ISBN:

9781856695688

Copywriting : Successful Writing for Design, Advertising and Marketing by…

Product Details

Synopsis
‘Copywriting’ shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

Product Identifiers
ISBN-10 1856695689
ISBN-13 9781856695688
eBay Product ID (ePID) 66604303

Key Details
Author Mark Shaw
Number Of Pages 216 pages
Format Paperback
Publication Date 2009-02-18
Language English
Publisher King Publishing, Laurence
Publication Year 2009

Additional Details
Copyright Date 2009
Illustrated Yes

Dimensions
Weight 21.9 Oz
Height 0.7 In.
Width 6.9 In.
Length 9.5 In.

Target Audience
Group Trade
Grade From College Freshman
Grade To College Graduate Student

Classification Method
LC Classification Number HF5825
Dewey Decimal 659.132
Dewey Edition 22

Price: Only $2.70

Ends on: Ended

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