Recommended book: Contemporary Marketing by Boone&Kurtz

Contemporary Marketing by Boone&Kurtz

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Item specifics


Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Edition Number: 11
Format: Hardcover Language: English




Contemporary Marketing by Boone&Kurtz

Product Details

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

Product Identifiers
ISBN-10 0324192142
ISBN-13 9780324192148
eBay Product ID (ePID) 124388740

Key Details
Author David L. Kurtz, Louis E. Boone
Format Hardcover
Language English
Publisher Cengage South-Western

Additional Details
Edition Number 11
Copyright Date 2003
Illustrated Yes

Classification Method
LC Classification Number HF5410
Dewey Decimal 658.8
Dewey Edition 22

Price: Only $4.28

Ends on: Ended

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