Recommended book: Communicating Globally: An Integrated Marketing Ap

Communicating Globally: An Integrated Marketing Ap

Communicating Globally: An Integrated Marketing Ap

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Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Hardcover in Good condition

Publication Year: 2000 Format: Hardcover
Language: English ISBN:

9780844225227

EAN:

9780844225227

Communicating Globally: An Integrated Marketing Ap

Product Details

Synopsis
This text is designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage. Shows how to successfully strategise, select appropriate communication tactics and execute a global communication plan.

Product Identifiers
ISBN-10 0844225223
ISBN-13 9780844225227
eBay Product ID (ePID) 1655706

Key Details
Author Don E. Schultz, Philip J. Kitchen
Number Of Pages 288 pages
Format Hardcover
Publication Date 2000-05-11
Language English
Publisher McGraw-Hill Companies, The
Publication Year 2000

Additional Details
Copyright Date 2000
Illustrated Yes

Dimensions
Weight 20 Oz
Height 1 In.
Width 6.2 In.
Length 9.1 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 99-043187
LC Classification Number HF1416.S35 2000
Dewey Decimal 658.8/48
Dewey Edition 21

Price: Only $6.92

Ends on: Ended

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