Recommended book: Business To Business Marketing Hunter,Victor, Tietyen, David Hardcover

Business To Business Marketing Hunter,Victor, Tietyen, David Hardcover

Business To Business Marketing Hunter,Victor, Tietyen, David Hardcover

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Item specifics


Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Edition Number: 2
Language: English Publication Year: 1997
Format: Hardcover ISBN:




Business To Business Marketing Hunter,Victor, Tietyen, David Hardcover

Product Details

“In a highly competitive global marketplace, this idea of “creating a community of customers” is truly an intriguing and insightful way to do business–both short- and long-term.” — Dr. Stephen R. Covey Covey Leadership Center “At last . . . Hunter and Tietyen have written a “must-read” implemenation guide for business marketers!” — Leonard A. Schlesinger George F. Baker, Jr., Professor of Business Administration Harvard University “This book is revolutionary. I’m convinced Vic Hunter and his associates have set the standard for business-to-business marketing in the 21st century.” — Bob Stone, Chairman Emeritus Stone & Adler, Inc. “What an exceptional book! . . . Truly innovative thinking and a must-read for any executive responsible for his or her company’s marketing future.” — Chuck Tannen, President Target Conference Corporation “Two types of pioneers can alter the norms of how commerce succeeds: those who discover a better way and those who put that better way into practice. Hunter is one of the unique breed who meets both aspects of that definition. He has refined the art of database marketing and put it to use in solidifying business relationships.” — Edward L. Schmitz Director, New Business Development Shell Oil Products Students will find this book to be a comprehensive model for doing business in today’s customer-focused environment. Easy-to-understand explanations provide practical guidance for implementing a profitable business-to-business marketing program. Students will learn how to build a community of customers by effectively integrating communication tools to ensure that customers receive value with every contact.

Product Identifiers
ISBN-10 0844232300
ISBN-13 9780844232300
eBay Product ID (ePID) 239802

Key Details
Author David Tietyen, Victor L. Hunter
Number Of Pages 352 pages
Edition Description Revised
Format Hardcover
Publication Date 1997-07-11
Language English
Publisher McGraw-Hill Companies, The
Publication Year 1997

Additional Details
Edition Number 2
Copyright Date 1997
Illustrated Yes

Weight 25.1 Oz
Height 1.2 In.
Width 6.2 In.
Length 9.1 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 96-040854
LC Classification Number HF5415.1263.H86 1997
Dewey Decimal 658.8/4
Dewey Edition 21

Table Of Content
1. A New Marketing Vision 2. The Economics of Community 3. Determining External Service Values 4. Communicating with Your Customer 5. The Database as a Marketing Tool 6. Creating the Customer Community Center 7. Retaining and Cultivating Existing Customers 8. Acquiring New Customers 9. Leadership and The New Customer Community

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