Recommended book: Brand New. Global Marketing by Warren J. Keegan and Green 9th INTL ED

Brand New. Global Marketing by Warren J. Keegan and  Green 9th INTL ED

Brand New. Global Marketing by Warren J. Keegan and Green 9th INTL ED

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Item specifics


Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Edition Number: 9
Edition :: 9 Publication Year: 2016
Packaging :: Shrinkwrapped – Box Packed Language: English
Cover-Design :: May Differ from Original Picture shown here Shipping :: SELECT Expedited for FAST 3 to 4 days delivery
Contents :: SAME as in US edition Printed In :: BLACK & WHITE Edition
Publisher :: Item Specifics of IE Book, see Description below International-ISBN :: 9789352865284
Returns :: 30 Days ISBN:


Brand New. Global Marketing by Warren J. Keegan and Green 9th INTL ED

About this product

For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors goal has been to write a book that s authoritative in content yet relaxed and assured in style and tone. Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Also Availablewith MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText — Access Card Package Package consists of: 0134129946 / 9780134129945 Global Marketing 0134149742 / 9780134149745 MyMarketingLab with Pearson eText — Access Card — for Global Marketing “

Product Identifiers
ISBN-10 0134129946
ISBN-13 9780134129945
eBay Product ID (ePID) 219193156

Key Details
Author Mark C. Green, Warren J. Keegan
Number Of Pages 624 pages
Format Paperback
Publication Date 2016-01-07
Language English
Publisher Pearson Education
Publication Year 2016

Additional Details
Edition Number 9
Copyright Date 2017
Illustrated Yes

Weight 39.2 Oz
Height 0.9 In.
Width 8.4 In.
Length 10.8 In.

Target Audience
Group College Audience

Classification Method
LCCN 2015-022265
LC Classification Number HF1416.K443 2016
Dewey Decimal 658.8/4
Dewey Edition 23

Price: Only $23.65

Ends on: Ended

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