Recommended book: Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Str

NEW - Always On: Advertising, Marketing, and Media in an Era of Consumer Control

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Str

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Item specifics

Condition:

Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if
Format: Paperback
Publisher: McGraw-Hill Publication Year: 2008
Language: English ISBN:

9780071508285

EAN:

9780071508285

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Str

About this product

Product Information
Offers success strategies, from actual case studies, industry secrets, and late-breaking stats to essential lists of tips, techniques, and takeaways. This book covers subjects such as marketing, production, sales, or mergers and acquisitions.

Product Identifiers
Publisher McGraw-Hill
ISBN-10 0071508287
ISBN-13 9780071508285
eBay Product ID (ePID) 63092761

Product Key Features
Format Paperback
Publication Year 2008
Language English

Dimensions
Weight 9.5 Oz
Width 5.6in.
Height 0.5in.
Length 8.5in.

Additional Product Features
Table of Content Praise for Always On “Chris Vollmer’sAlways Oncaptures the dramatic changes taking place in the marketing-media ecosystem and renders them and their implications with striking elegance.”-Randall Rothenberg, president and CEO, Interactive Advertising Bureau “Always Oncaptures the essence of how the Internet is putting control in the hands of consumers, and offers straightforward guidance for executives and companies to not only survive-but thrive-in that world as it changes.”-Dave Morgan, executive vice president of Global Advertising Strategy, The AOL division of Time Warner “Always Onis an owner’s manual for today’s brand manager. Keep it in your glove compartment.”–David Verklin, CEO, Aegis Media Americas, and author ofWatch This, Listen Up, Click Here “This book addresses the highest level of consumer-centered advertising and marketing strategy in a way that will pay big dividends for the reader. If you do not understand the digital world, it is a must read for anyone who wants to succeed in the 21st Century.”ROBERT L. DILENSCHNEIDER, founder and chairman,The Dilenschneider Group, Inc.
Illustrated Yes
Copyright Date 2008
Author Strategy-Business Publishing Staff, Geoffrey Precourt, Christopher Vollmer
Number of Pages 224 Pages
Lc Classification Number Hf5415.1265.V65 2008
Publication Date 2008-04-15

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