Recommended book: Advances in Electronic Marketing by

Advances in Electronic Marketing by

Advances in Electronic Marketing by

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Item specifics

Condition:

Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Publication Year: 2005
Format: Paperback Language: English
ISBN:

9781591403227

EAN:

9781591403227

Advances in Electronic Marketing by

Product Details

Synopsis
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

Product Identifiers
ISBN-10 1591403227
ISBN-13 9781591403227
eBay Product ID (ePID) 44465481

Key Details
Number Of Pages 300 pages
Format Paperback
Publication Date 2005-02-01
Language English
Publisher IGI Global
Publication Year 2005

Additional Details
Copyright Date 2005
Illustrated Yes

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2004-029847
LC Classification Number HF5415.1265.A38 2005
Dewey Decimal 658.8/72
Dewey Edition 22

Contributors
Edited by Irvine Clarke, Theresa Flaherty

Price: Only $3.74

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