Recommended book: According to Kotler: The World’s Foremost Authority on Marketing Answers Your Qu

According to Kotler: The World's Foremost Authority on Marketing Answers Your Qu

According to Kotler: The World’s Foremost Authority on Marketing Answers Your Qu

(View this item on eBay)

Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2005
Format: Paperback Language: English
ISBN:

9780814472958

EAN:

9780814472958

According to Kotler: The World’s Foremost Authority on Marketing Answers Your Qu

Product Details

Synopsis
-If you had the opportunity to ask one of the world’s preeminent authorities on marketing one question, what would you ask? Now you don’t have to decide. According to Kotler distills the essence of marketing guru Philip Kotler’s wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary theories of one of the profession’s most revered experts, with Kotler providing insightful, thought-provoking answers to questions such as: * What skills do marketing managers need to be successful? * What metrics can companies use to judge marketing performance? * What marketing strategies make sense during a recession? * How is the role of marketing changing today in the light of globalization and new technology? * What will the marketing department of the future look like? According to Kotler is a fascinating, landmark book that you’ll refer to again and again, It will forever change the way you think about marketing.- Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions byclients, students, business audiences and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing and more. According to Kotler offers his insightful, thought-provoking answers to questions such as:- What effects are dynamics like globalization, hyper-competition, and the Internet having on marketing?- What skills do marketing managers need to be successful?- What marketing strategies make sense during a recession?- What are holistic marketing and reverse marketing?- How can a local brand be turned into a global brand?- What signs might indicate a need for a change in strategy?- What does the marketing department of the future look like?Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

Product Identifiers
ISBN-10 0814472958
ISBN-13 9780814472958
eBay Product ID (ePID) 45030203

Key Details
Author Philip Kotler
Number Of Pages 192 pages
Format Paperback
Publication Date 2005-05-06
Language English
Publisher Amacom
Publication Year 2005

Additional Details
Copyright Date 2005
Original Language English

Dimensions
Weight 11.2 Oz
Height 0.6 In.
Width 6 In.
Length 9 In.

Target Audience
Group Trade
Age Range 17 – 17

Classification Method
LCCN 2005-001422
LC Classification Number HF5415.K624 2005
Dewey Decimal 658.8
Dewey Edition 22

Reviews
“…a valuable working tool than can help spell the difference between success and failure in your marketing efforts.” –Frequent Flyer “…the book reveals the revolutionary thinking of one of the profession’s most revered experts” –The CEO Refresher (www.refresher.com) “The CEO Refresher (www.refresher.com) “”…the book reveals the revolutionary thinking of one of the profession’s most revered experts”” Paul Tulenko, Nationally syndicated columnist: “”This is one of these corner-of-the-desk books we all need if we are to meet and beat the competition.”” Frequent Flyer: “”…a valuable working tool than can help spell the difference between success and failure in your marketing efforts.””” “This is one of these corner-of-the-desk books we all need if we are to meet and beat the competition.” –Paul Tulenko, nationally syndicated columnist

Price: Only $4.06

Ends on: Ended

View This Item on eBay >>>



Leave a Reply

Your email address will not be published. Required fields are marked *