Principles of Marketing (17th Edition) (Read Description)

Principles of Marketing (17th Edition) (Read Description)



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Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Edition Number: 17
Manufacturer: Does not apply Publication Year: 2017
ISBN:

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Language: English
EAN:

9780134492513

Format: Hardcover
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Principles of Marketing (17th Edition) (Read Description)

Product Details

Synopsis
For Principles of Marketing courses that require a comprehensive text.   Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.   Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.   Also available with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText — Access Card Package   Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText — Access Card — for Principles of Marketing For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Product Identifiers
ISBN-10 013449251X
ISBN-13 9780134492513
eBay Product ID (ePID) 236949934

Key Details
Author Gary Armstrong, Philip T. Kotler
Number Of Pages 736 pages
Format Hardcover
Publication Date 2017-01-04
Language English
Publisher Pearson Education
Publication Year 2017

Additional Details
Edition Number 17
Copyright Date 2018
Illustrated Yes

Dimensions
Weight 54.4 Oz
Height 1.1 In.
Width 8.7 In.
Length 10.8 In.

Target Audience
Group College Audience

Classification Method
LCCN 2016-022842
LC Classification Number HF5415.K636 2018
Dewey Decimal 658.8
Dewey Edition 23



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