Product Name: Marketing Gurus’ Secrets Program
Today you will enjoy the Secrets behind 39 interviews with Top Marketing Gurus in the World
Jay Conrad LevinsonThe Father Of Guerrilla Marketing & Author of 88 Marketing Books
Dr. David AakerProfessor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley
Al RiesCEO of Ries & Ries Consulting Firm & The Co-originator of Positioning with Jack Trout.
Jack TroutThe President of Trout & Partners & The Co-originator of Positioning with Al Ries.
Tim CalkinsClinical professor of marketing at Northwestern University’s Kellogg School of Management.
Dr. Paul FarrisProfessor of Business Administration at University of Virginia Darden School of Business.
Dr. Michael SolomonProfessor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Josephâs University.
Dr. F Robert DwyerJoseph Stern Professor of Marketing at the University of Cincinnati.
Dr. Michael BelchMarketing Professor at San Diego State University
Dr. Svend HollensenAssociate Professor of International Marketing at University of Southern Denmark.
Dr. Mary Lou RobertsMarketing Professor at Harvard University Extension School
Dr. Hamed ShammaAssistant Professor of Marketing at the School of Business at The American University in Cairo.
Laura RiesPresident of Ries & Ries Consulting firm, Marketing Strategist.
David Meerman ScottMarketing Consultant & Author of no. 1 best selling Marketing book in Amazon for four years.
Bob GilbreathChief Strategy Officer at Possible Worldwide, and author of The Next Evolution of Marketing Book.
Mark StevensCEO of MSCO, Bestselling Author, Marketing, Management, Sales & Wealth Expert.
Mitch MeyersonThe Founder of Guerrilla Marketing Coach Certification Program, Best Selling Author and Consultant.
Al LautenslagerPresident Of Market For Profits, Guerrilla Marketing Coach, Speaker, Best-Selling Author and Consultant at Guerrilla Marketing.
Michael BeckerManaging Director of the Mobile Marketing Association, and Adjunct professor of Mobile Marketing at Golden Gate University.
Nancy LeePresident of Social Marketing Services, Inc., Adjunct Faculty at the University of Washington and coauthor of eight books on social marketing with Philip Kotler.
Katya AndresenChief Operating Officer of Network for Good, Author, adjunct professor of communications at American Universityâs Key Certificate Program
Barry FeigInternational Marketing Consultant and author of Hot Button Marketing.
Barbara Findlay SchenckMarketing Columnist for MSN small business channel at business on main .com, Marketing Strategist at Bizstrong.com, Author of four books.
Alina WheelerMarketing Consultant, Speaker and Author of Designing Brand Identity Book, and Brand Atlas Book.
Chris ForbesCertified Guerrilla Marketing coach specializing in nonprofit marketing, and co-author of Guerrilla Marketing for Nonprofits.
Jeanna PoolCEO & Owner of Marketing for Solos, Author of Marketing for Solos Book.
John ArnoldMarketing expert, author, speaker, trainer and consultant for Small Businesses.
Guy PowellPresident of DemandROMI and Author of Marketing Calculator at DemandROMI consultancy.
Anthony SanchezCEO at Marketing Visioneer, and the Founder of Marketing Club Denver.
Amr ElfassCEO at ZAD Group, Vice President of Innovara Middle east, and Teacher at ESLSCA Business School.
Raafat YoussefTraining Manager at MSD (Merck Sharp and Dohme), Marketing Consultant and Trainer at American University in Cairo, American Chamber of commerce, and Arab academy for science and technology.
Marion GamelInternational Marketing Consultant, Ex. Head of Marketing at Google Europe, Middle East & Africa, India, Pakistan, Bangladesh and Sri Lanka
Mustafa Icil Regional Marketing Manager of Turkey & Middle East & Africa at Google
Mourad Mohammed AlyRegional Managing Director Of MENA Region at Lundbeck Middle East & North Africa.
Hany SolimanInternational Marketing and Leadership Consultant, Ex. Regional Marketing Manager at Pfizer Pharmaceuticals.
Mohamed Abdel WahedRegional Marketing Director at Lundbeck Middle East & North Africa.
Ahmed SaeedRegional Marketing Director of Inflammation Line for Africa & Middle East at Pfizer Middle East.
Ayman ElhefnawiChairman at Boost International incorporation, and CEO of Boost Middle East Group, Ex. General Manager at Bayer Health Care.
Rui Pedro CaramezSocial Media Manager, Linkedin Trainer, Author and digital marketing consultant at MBUintelligence
More than 30 hour audios & 800 pages of interviews with 39 Top Marketing Gurus.Secrets of more than 55 Marketing Topics that cover 110 Different Questions.34 book summaries for 23 marketing gurus in only 90 pages.Having entertaining learning experience that makes you enjoy the Secrets.Connecting with Top Marketing Gurus in the world.
â¢ Inspiring Journey of success for each Marketing Guru.â¢ Lessons for Journey of Success. â¢ Transformational Points in Life.â¢ Top Marketing Challenges.â¢ Top Marketing Mistakes
34 book summaries in 90 pages.
â¢ How to write a Marketing Plan?â¢ How to conduct Market Analysis?â¢ How to create Word-Of-Mouth for a newly launched product?â¢ How to become a Market Leader?â¢ Marketing Strategiesâ¢ How to differentiate your product from competitors?â¢ Segmentation.â¢ Targeting.â¢ Positioning.â¢ Positioning Mistakes.â¢ Budgeting.â¢ Management of Marketing Mix.â¢ Integrated Marketing Communications.â¢ Marketing Communications for Limited Budget.â¢ Advertising.â¢ Pricing techniques.â¢ Branding.â¢ Branding Mistakes.
â¢ Relationship Marketing.â¢ How to create entertaining customersâ experience & customersâ engagement?â¢ Meaningful Marketing.â¢ Guerrilla Marketing.â¢ The Hard Truth about Realities of Marketing.â¢ How to become a Billionaire?â¢ How to become a successful entrepreneur?â¢ International Marketing.â¢ Mobile Marketing.â¢ Social Marketing.â¢ Social Media Marketing.â¢ Non-profit Marketing.â¢ Online Marketing.â¢ E-mail Marketing.â¢ Search Engine Marketing.â¢ New trends in Marketing.â¢ New trends in Direct Marketing.â¢ New trends in Social Media Marketing. â¢ New trends in Pharmaceutical Marketing.â¢ Customer Relationship Management (CRM).â¢ Corporate Marketing.â¢ Corporate Reputation.â¢ Copywriting.â¢ Change Management.â¢ Management and Leadership Secrets.â¢ How to inspire your employees?
1. You will enjoy reading and listening to 39 interviews with Top Marketing Gurus based in US, Mexico, UK, Portugal, Egypt, Dubai, Denmark, and Turkey.2. You will learn the secrets from marketers who are currently working (or were working) at:
Google, Apple, Adobe, Microsoft, Procter & Gamble, UNILEVER, Intel, IBM, HP, Cisco, General Electric, Pepsico, , Black & Decker, eBay, H&M, Timberland, Calvin Klein, McDonalds, American Express, Pfizer, GlaxoWelcome, Abbott, Merck Sharp and Dohme (MSD), Johnson & Johnson, Eli Lilly, Boehringer, Bayer Health Care, Lundbeck Pharmaceuticals, Walter Thompson, Southwest Airlines, Papa Johnâs Pizza and Northwestern Mutual Life, Celanese, Hakuhodo Advertising, Kayser-Roth, Levi Strauss, Prudential Securities, State Farm, United Airlines, DuPont, PPG Industries, Visa, VF Corp., Whirlpool Corporation, Senco Products, San Diego Trust & Savings Bank, GTI Corporation, IVAC, May Companies, Phillips-Ramsey Advertising and Public Relations, Dailey &Associates, The New York Islanders, NASDAQ Stock Market, The Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, RealtorsÂ® Conference, Nike, Starwood, Guardian Life, Intrawest, Estee Lauder, The MONY Group, Mobile Marketing Association, Rainier Bank, Sutton Group, Reuters News, , First Brands, Colgate-Palmolive, American Cyanamid, , Schenley Distillers, and Curtis Instruments, MSN small business channel, Waterford Technologies, Abacus America, Innovara Middle East, Mobinil, and many more.3. You will get secrets from Marketing Gurus who teach (or taught) at:
Harvard Business School, Haas School of Business, Kellogg School of management, Oxford University, Darden School of Business, Haub School of Business, University of Cincinnati, American University in Cairo, Ad:Tech, New York University, Miami University, Golden Gate University, Dan Evans School of Public Affairs, University of Cape Town, and many more.4. You will get secrets from Marketing Gurus who are recognized & Awarded by:
Business Week, The Wall Street Journal, Marketing Management Association, USA Today, World Economic Forum, Advertising Age magazine, PR Week magazine, Newsweek, the Financial Times, The New York Times, Business 2.0, Atlanta Business Chronicle, NBC, CBS, ABC, and CNBC, NBC Today, Good Morning America, Channel One, Inside Edition, Newsweek on The Air, The Wall Street Journal Radio Network, the Entrepreneur Sales and Marketing Show, the WOR Radio Network and National Public Radio, Bloomberg Television, CNN International, Daystar Television, Fox Business Channel, Fox News Channel, MSNBC, NPR, Associated Press, Entrepreneur Magazine, Forbes Magazine, Inc. Magazine, M6, The New York Post, Oprah Winfrey show, Fundraising Success Magazine, and many more.5. Want More? Check their Biographies Here:
Download the full biographies of all 39 Marketing Gurus Participated in this Program.Click Here:
The interviewer in all of 39 interviews at Marketing Gurusâ Secrets Program is Mohammed Magdy. He is the Founder & CEO of howtobeamarketer.com. He is a recognized Chartered Marketer at Chartered Institute of Marketing, and is the first Guerrilla Marketing Coach in the Middle East.
To know more about Mohammed Magdy,kindly click here:
In November 2010, I got an idea that was a transformational point for me. I asked myself the following question:
Could I interview the Top Marketing Gurusâ in the World to reveal their experiences, marketing concepts and the secrets behind their successes?
The answer to my question was another question:
Why should they approve to conduct an audio interview with you?
I told myself; forget about this negative attitude, go ahead and do it So I started to send a small invitation letter to a limited number of Marketing Experts, and I was surprised that they asked some questions before they approve, those questions were:
Who are you? What are your qualifications? Whatâs your mission statement? Send us a report about the Google Analytics of your website, How can I guarantee that you would take my permission before you publish the content? Whatâs the objective of conducting these interviews? And whatâs your future plan with those interviews? Send us sample interview for a marketing expert you have interview withâ¦ and few other questions.
So I started to answer these questions, and integrating the answers in my invitation letters for the new prospects.
Then I studied Guerrilla Marketing Coach Certification Program, and I learned Guerrilla techniques to approach my prospects and how to create human-bonding in my invitation letters. Guerrilla Marketing was a key learning point in making the interviews successful.Then in Jan 2011, my regular way to approaching my prospects became not successful; I didnât find new ways to get a list of Marketing Experts. Because in the internet world, you can find so many online marketing consultants but few of them are real marketers who had developed off-line marketing concepts or had a real & practical marketing experience. I still remember that month, because I was really disappointed and for a moment, thought that my brand wonât continue anymore. At that time, my own diamond; I mean my wife, started to generate some fruitful ideas to find new ways of creating new list of marketing experts and inviting them. She has helped me on this issue until I have completed my list and until I said âNow I am satisfied with my listâMarketing Gurusâ Secrets Program had eight phases:
1. Conducting the Interview (Audio Interview).2. Editing the audio, removing the noise, amplifying the sound, and then adding different music at the start.3. Audio-text transcription: this phase was the most exhausting phase in the three phases; because I was doing the transcription by myself at the start and that was very exhausting because each interview takes around four days/5 hour work to complete the transcription.
Then I started to ask for external help from professional transcribers, and although it saved some time for me, but I had to review each transcribed article by myself to check the quality and to be sure that there is no change in the marketing terms there; this process took from me about 2 days per each interview to double check everything in the transcribed article.4. Generating ideas for the design of each interview; it took about one month and half from me and my talented web-designer; Mohamed Taqi; to create ideas for the main background for each interview to make them matching the brand identity of each interviewee as much as we could.5. Implementing the design for the background of each interview. My designer is a real talented professional who was transforming those ideas to something real, attractive and really inspiring.6. Integrating the content for each interview; all of the questions and answers.7. Asking for intervieweesâ permission, comments and modifications on their interviews. Then working on those new modifications.8. Launching Marketing Gurusâ Secrets Program.
This part is very important, because if you donât know how to use and navigate the interviews, then you wonât get the fruitful value of this program â¦ Kindly focus with me and do the following steps to enjoy Marketing Gurusâ Secrets Program:
3. How to click on the questions in each interview:Always you will find the word âStart Hereâ at each interview. All of the interviews are represented in an idea or a game that makes you enjoy the learning process. Just click on each icon twice to get sure that you view the question and then the question opens in a new tab that provides the answer.
4. How to use the program:Before you start listening to the audio, I do recommend to spend just 1 min to know the game or the idea that represents the questions and answers, once you know how to click on each question and saw its answer, then enjoy the learning process by clicking on the audio of each interview and read the text at the same time (they are 99% the same).I donât recommend listening and reading all interviews in 2-3 months. But instead, slow down and learn 1-2 interviews per week. Also, I recommend checking the names of Marketing Gurus participated in the program and prioritize who would be most relevant to your area of expertise. After you rank them, prepare your own schedule of learning to start your exciting journey of revealing the secrets of our Marketing Gurus.
5. Contact us if you have encountered any issues:Here is the contact of the IT Founder of this program: Mohamed Taqi (firstname.lastname@example.org).If you didnât get response within 48 hours, send me an e-mail: Mohammed Magdy (email@example.com)
Marketing Plan Template Free Download (Word â PDF â PowerPoint).
Get a Marketing Plan Sample Free Download (Case Study and itâs answer).
Get a free marketing plan outline template (word â PDF â PowerPoint).
How to write a marketing plan for a real estate business?
How to write an executive summary for a business marketing plan?
What is a marketing plan format about?
How to write a marketing plan for small business?
How to write a marketing plan for nonprofit organizations?
How to write a marketing plan in 7 steps?
What is marketing planning in marketing planning process?
What is marketing planning process in 5 steps?
How to get a marketing job you want?
How to get a marketing job without experience?
How to become a marketing manager in 6 steps?
How to become a marketing consultant in 4 steps?
How to become a marketing director in 3 steps?
How to become a marketing executive?
How to become a marketing analyst in 5 steps?
How to become a marketing assistant in 2 steps?
How to become a marketing superstar in 3 steps?
How to become a marketing coordinator in 4 steps?
What are Top Marketing Strategies for Small Businesses?
What are marketing strategies examples?
What are examples of marketing strategies and tactics?
How to develop marketing strategies for new products
How to develop best marketing strategies for restaurants?
What are International marketing strategies for international business?
How to develop marketing strategies for nonprofit organizations?
How to develop a marketing strategy in 4 steps?
How to develop segmentation, targeting and positioning in marketing strategies?
What are competitive marketing strategies?
What is a marketing mix strategy in seven steps?
What is a product portfolio analysis?
How to make a Product portfolio management?
What are Product Life Cycle Stages?
How to Make a BCG Matrix Model (Boston Consultancy Group Matrix) Model?
What is a GE Matrix (General Electric Matrix) Analysis Diagram? (Diagram, Definitions, how many factors should be involved?)
How to improve marketing communications in three approaches?
How to get a marketing communications job?
How to make an integrated marketing communications plan in 7 steps?
What is a branding in marketing terms?
What is a pricing about in marketing mix (7P’s)?
What is a SWOT Analysis in marketing plan?
What is a SWOT Analysis used for?
How to do a SWOT Analysis in marketing plan?
Free SWOT Analysis Template PowerPoint and Word
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