Marketing by Grewal and Michael Levy 5th Edition Paperback

Marketing by Grewal and Michael Levy 5th Edition Paperback



Item specifics

Condition:

Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. The binding
Edition Number: 5
Language: English Publication Year: 2015
Format: Hardcover ISBN:

9780077729028

Marketing by Grewal and Michael Levy 5th Edition Paperback

Product Details

Synopsis
Grewal/Levy “Marketing” was designed for today s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.” Grewal/Levy’s Marketing was designed for today’s increasingly mobile and digital student population. Marketing focuses strongly on experiential learning and the value that marketers create. Students receive a variety of hands-on learning tools through Connect, including the adaptive SmartBook, iSeeIt course concept videos, interactive presentations covering key learning objectives, and assignments that challenge students to examine how firms analyze, create, deliver, communicate, and capture value. Tightly integrated topics explore both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for easy assignment management and outcomes-based reporting. A regularly updated instructor newsletter and robust suite of resources provide instructors current tools to keep the classroom fresh and engaging. Grewal/Levy’s Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging. Grewal Levy’s Marketing is available through McGraw-Hill Connect , a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: * SmartBook – an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. * Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. * Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. * The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Connect Marketing’s assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes. Complete system requirements to use Connect can be foundhere.

Product Identifiers
ISBN-10 0077729021
ISBN-13 9780077729028
eBay Product ID (ePID) 208702917

Key Details
Author Grewal, Michael Levy
Number Of Pages 736 pages
Format Hardcover
Publication Date 2015-01-26
Language English
Publisher McGraw-Hill Higher Education
Publication Year 2015

Additional Details
Edition Number 5
Copyright Date 2016
Illustrated Yes

Dimensions
Weight 55.3 Oz
Height 1.2 In.
Width 8.5 In.
Length 10.9 In.

Target Audience
Group College Audience
Grade From College Freshman
Grade To College Freshman

Classification Method
LCCN 2014-046046
LC Classification Number HF5415.G675 2016
Dewey Decimal 658.8
Dewey Edition 23



Price : 15.00

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