Marketing :An Introduction by Armstrong, Philip Kotler

Marketing :An Introduction by Armstrong, Philip Kotler



Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Edition Number: 13
Format: Paperback Publication Year: 2016
Contents :: SAME as in US edition Language: English
ISBN:

9780134149530

Marketing :An Introduction by Armstrong, Philip Kotler

Product Details

Synopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value creating it and capturing it drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Also Available with MyMarketingLabTM This title is also available with MyMarketingLab an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLabdoes not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText — Access Card Package Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText — Access Card — for Marketing: An Introduction “ For undergraduate courses on the Principles of Marketing.   An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.   The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.   Also Available with MyMarketingLabTM This title is also available with MyMarketingLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.   NOTE: You are purchasing a  standalone  product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:   0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText — Access Card Package   Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText — Access Card — for Marketing: An Introduction

Product Identifiers
ISBN-10 013414953X
ISBN-13 9780134149530
eBay Product ID (ePID) 219326152

Key Details
Author Gary Armstrong, Marc Oliver Opresnik, Philip Kotler
Number Of Pages 672 pages
Format Paperback / Paperback
Publication Date 2016-01-27
Language English
Publisher Pearson Education
Publication Year 2016

Additional Details
Edition Number 13
Copyright Date 2017
Illustrated Yes

Dimensions
Weight 44.4 Oz
Height 1.2 In.
Width 8.5 In.
Length 10.7 In.

Target Audience
Group College Audience

Classification Method
LCCN 2015-044448
LC Classification Number HF5415
Dewey Decimal 658.8
Dewey Edition 23



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