Marketing 2016

Marketing 2016

Marketing 2016

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Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers.

Product Type: Textbook Language: English
Edition Number: 18 Subject: Business & Economics
Publication Year: 2015 Format: Paperback
ISBN:

9781285858340

EAN:

9781285858340

Marketing 2016

Product Details

Synopsis
Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new “Ask a Marketer” videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

Product Identifiers
ISBN-10 1285858344
ISBN-13 9781285858340
eBay Product ID (ePID) 202570437

Key Details
Author O. C. Ferrell, William M. Pride
Number Of Pages 720 pages
Edition Description 18th Edition
Format Paperback
Publication Date 2015-01-08
Language English
Publisher Cengage Learning
Publication Year 2015

Additional Details
Edition Number 18
Copyright Date 2016
Illustrated Yes

Dimensions
Weight 48.1 Oz
Height 1 In.
Width 8.5 In.
Length 10.9 In.

Target Audience
Group College Audience

Classification Method
LCCN 2014-944159
LC Classification Number HF5415
Dewey Decimal 658.8
Dewey Edition 23

Price: Only $31.98

Ends on: Ended

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