Crossing the Chasm: Marketing and Selling High-Tec

Crossing the Chasm: Marketing and Selling High-Tec

Crossing the Chasm: Marketing and Selling High-Tec

Item specifics

Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Paperback in Good condition

Publication Year: 2006 Format: Paperback
Language: English ISBN:

9780060517120

EAN:

9780060517120

Crossing the Chasm: Marketing and Selling High-Tec

Product Details

Synopsis
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Product Identifiers
ISBN-10 0060517123
ISBN-13 9780060517120
eBay Product ID (ePID) 2294069

Key Details
Author Geoffrey A. Moore
Number Of Pages 256 pages
Series Collins Business Essentials
Format Paperback
Publication Date 2006-07-25
Language English
Publisher HarperCollins Publishers
Publication Year 2006

Additional Details
Copyright Date 2006

Dimensions
Weight 6.4 Oz
Height 0.6 In.
Width 5.3 In.
Length 8 In.

Target Audience
Group Trade

Classification Method
LC Classification Number HF5439.H54M66 2006
Dewey Decimal 658.8
Dewey Edition 22

Price: Only $3.95

Ends on: Ended

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