Recommended eBook: The Gen Z Frequency

The Gen Z Frequency by Gregg L. Witt & Derek E. Baird. (View on iTunes) Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic in history, driving a forecast…
Read More Recommended eBook: The Gen Z Frequency