Additional Resources:
Advertising Account Manager

• http://www.bls.gov/oco/cg/cgs030.htm Advertising and Public Relations
  • Within advertising and public relations, the account management department links the agency and the client—it represents the agency to the client, as well as the client to the agency.Account management brings business to the agency and ultimately is responsible for the quality of the advertisement or public relations campaign.Account management workers carefully monitor the activities of the other areas to ensure that everything runs smoothly.Account managers and their assistants analyze competitive activity and consumer trends, report client billing, forecast agency income, and combine the talents of the creative, media, and research areas.The creative director oversees the copy chief, art director, and their respective staffs.
  • Beginners in advertising usually enter the industry in the account management or media department.Occasionally, entry-level positions are available in the market research or creative departments of an agency, but these positions usually require some experience. Completing an advertising-related internship while in school provides an advantage when applying for an entry-level position; in fact, internships are becoming a necessary step to obtaining permanent employment.In addition to an internship, courses in marketing, psychology, accounting, statistics, and creative design can help prepare potential entrants for careers in this field.

• http://www.thecentre.centennialcollege.ca/acctmgmt/index.html Advertising Account Management at the Centre for Creative ...
  • The Advertising Account Management program will prepare you for the client service area of the integrated marketing and communications industry.The advertising world needs specialized account managers who understand the full scope of advertising tactics and can manage integrated communication plans from inception to final production.

• http://marketing.about.com/library/weekly/aa052103d.htm Advertising: Is it the Right Marketing Career for You?
  • In Advertising you will work with all aspects of marketing from strategy to concept to the execution of the strategy.You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.
  • Careers in advertising involve variety, compensation based on performance, creativity, travel, satisfaction from seeing ones' personal accomplishments, and contact with others.Advertising jobs are found in advertising agencies, media organizations, advertising departments in business firms, non­profit organizations, and marketing research firms.The four major career paths in advertising are account management, creative, media and research.

• http://en.wikipedia.org/wiki/Management Management - Wikipedia, the free encyclopedia
  • Vice President, Marketing - An executive vice president of marketing might direct overall marketing strategies, advertising, promotions, sales, product management, pricing, and public relations policies.The direct reports of the EVP oversee advertising and promotion.In a small firm, they may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out.In larger firms, advertising managers oversee in-house account, creative, and media services departments.

• http://www.strategiy.com/advertisingjobs.asp Advertising Jobs - A Guide
  • Advertising jobs do not ask for expected answers!Because advertising belongs to the creative and creative belongs to the realm of the unexpected.Anyone looking for advertising jobs should be a keen observer of people and their ways!A sense of humor and the ability to understand human nature are prerequisites for all advertising jobs.Creativity is the hallmark of all advertising jobs - account management, creative and media.The skills required for all advertising jobs transcend specific functions of the position you're applying for!
  • And if you do love advertising, you bring a wide range of skills to the desk!You have to bring to the desk something more than what an account manager just brings.Some copywriting, a little of film-making, a dash of art direction would be so much better!
  • 'A good brief is a bad ad' - did you hear someone say this? The account manager needs to be so vivid in his imagination that he could actually make an ad if the copywriter has called in sick!Or even the art director! If people can stand up for each other as well as stand in for each other on that odd day an advertising agency starts shifting from good to great!

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